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Google and Yahoo Encrypting Ad Network Connections

Google and Yahoo Encrypting Ad Network Connections

Google and Yahoo in separate announcements said they will individually encrypt ad network connections to reduce bot traffic and other types of ad fraud. The news coincides with the release of Malwarebytes Labs findings last week. Researchers found malvertising in Flash ads involving the DoubleClick ad network. The two companies have support. The Interactive Advertising Bureau (IAB) continues to push the adoption of HTTPS ads and support encryption. In March, the IAB put out a call for the industry to adopt…

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